Task and constraints
GhosTy.
Project case study3 / 7Self-initiated concept

Premium e-commerce

ЛАДОНЬ 220

A tactile catalogue and configurator for architectural electricals.

I combined an editorial material presentation with compatibility checks and complete-kit assembly.

ЛАДОНЬ 220 visual systemWorking frontend prototype
1

Task and constraints

My roleStructure, UX/UI, art direction, frontend
PeriodPersonal project, 2026
IndustryProduct design
Problem

Customers struggle to match frame, mechanism, protocol and mounting type. A standard product grid weakens material perception and does not help specifiers.

Audience

Private buyers, interior designers and project specifiers.

What I solved

My goal was to preserve a premium material experience while removing incompatible purchases.

Prototype scope

These figures describe concept coverage, not business results.
5configuration dimensions
B2C / PROtwo journeys
1 kitselection outcome
2

Key decisions

Each decision answers a specific product question instead of existing for visual effect.

1

Material in close-up

I show texture and reflection before technical data, so selection begins with the object.

2

A kit instead of SKUs

The configurator combines frame, key and mechanism into one validated item.

3

A designer mode

The project flow stores rooms, repeated kits and a future specification structure.

3

What you can test

Capabilities marked “Available in the demo” open their exact working screen.

4

Interface foundation

The material behind the product structure, states and logic.

1

SKU model

2

Compatibility rules

3

Project-purchase flow

5 / Working prototype

Open interactive prototype

The core journey works in the browser. This is a demonstration build: entered data is neither sent nor stored.

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